Have
a good work ethic – activity always breeds results.- Maintain strong customer
centric behaviour – never abuse or take relationships for granted,
and always treat customers as long-term investments, rather than
short-term profit centres. - People buy from people – you
need to connect with your customers on different levels and become
more than just a name on a business card. - Be creative – find out what
the customer wants and then tailor the deal
accordingly. - Offer great service – never
over-promise and under-deliver. Keep your customer informed at
every stage of the transaction, and manage expectations so there is
always a meeting of minds. - Avoid job hopping – build
your career and your customer base with a reputable business; don’t
chase the money and jump ship for a small hike in salary. So many
good people have become journeymen, doing the same job with
different organisations when they should have been building a
career. - Have a strong moral compass
– always do the right thing in business. People will respect you
and you will enhance your reputation as a professional. - Say thank you – this is easy
to do, and very often forgotten. A simple phone call at the end of
a deal will go a long way with a customer.
Kevin Davidson spent 25 years
with Bank of Scotland Asset Finance, where he held various
managerial roles. He now runs brokerage Premier Asset Finance
Ltd
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