Frontline Solutions has launched DealTrak123, a point-of-sale
system that allows commercial vehicle and private car dealers to
stream a finance proposal to the most appropriate lessor without
the need for multi-proposing deals.

Andy Shuter, Frontline’s director, told Leasing Life a
franchised automotive dealer typically directs 55 percent of
proposals to the manufacturer’s captive finance company, 25 percent
to a second-tier prime lender and the remainder (20 percent) to a
broker.

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He said: “DealTrak123 allows a dealer to enter a proposal in one
format, validate the proposal and forward the deal to the
appropriate lender in the format that the lender requires.

“The result is instant decisions with no new proprietary
software or hardware required, no complicated downloads and the
very minimum of training in usage.”

DealTrak123 includes a facility called Rosetta which acts as a
translation gateway to lessors’ systems.

Shuter added: “Rosetta defines applications into one standard
format and translates them into what is required by each lessor. It
ensures each lender and lessor can position themselves in the
correct market sector and thereby protect their targets and
efficiencies.”

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The system, which includes a deal optimiser, together with
comprehensive reporting functions and lead generation options, has
already been adopted by five automotive manufactures for use in
their franchise dealer groups.

It is also generating much interest among brokers, 26 of whom
are already signed up, according to Shuter.