Invoice finance provider Optimum Finance has unveiled a new website that will allow SME clients to receive instant funding decisions.

The new feature allows SME owners and managers to enter their company turnover and receive an immediate estimation of how much funding their business can access through Optimum, a UK SME funder based in Bristol.

Optimum Finance, new CEO

On 19 October, the company said that fintech expert, Anthony Persse, had taken up the role of chief executive officer.

Persse said his ambition for the company was to provide SMEs much needed access to fast, flexible funding, aided by a combination of the company’s experienced staff and pioneering technology.

Since the company was incorporated in 2017, it has extended over £100m of funding to a client base that grew more than 50% in 2019, the company said in a statement.

Persse was previously financial solutions director for Proactis for the last two years where he led the development of the early payment solution, bePayd.

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Prior to Proactis, he headed up the strategy and risk teams for Ultimate Finance.

Persse said: “My vision is for Optimum Finance is to reinvent invoice finance for all SME’s, with simplicity, speed and convenience at the heart of what we do.”

Chairman of Optimum Finance and chief operating officer at JRJ Group, Peter Sugarman, said: “When we started this business back in 2017, we were determined to challenge the invoice finance sector by investing in an industry-leading fintech capability.

“We believe Anthony’s insight and technical expertise along with his infectious enthusiasm for revolutionising SME finance makes him the ideal candidate for realising our ambitions for Optimum Finance.”

Sales directors

In late October, Optimum Finance appointed two regional sales directors across three UK regions alongside the promotion of Lynn-Marie Jameson to commercial director.

Kelvin Thomas joined the business as regional sales director for Wales and the West and Iain Hendry as regional sales director for the South East.

Kelvin joined with over 25 years’ industry experience. Having previously held positions as sales director at ABN AMRO Commercial Finance and Eurofactor – Credit Agricole.