LeasePlan UK has added David Rodriguez, Mark Mercieca and Jo Ewen to its senior management team.
Rodriguez has been named head of remarketing, after spending three years as LeasePlan general manager for dealer engagement, as which he was responsible for implementing an appointed dealer strategy across the business.
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As head of remarketing, he will be responsible for the remarketing of all LeasePlan UK's used vehicles across existing remarketing channels, whilst developing the future approach to ensure that the remarketing strategy remains relevant in an evolving marketplace.
Mercieca has been made head of consumer insight. In this role he will manage customer loyalty and driver insight to help make informed decisions about improving LeasePlan UK’s service.
He joined from Nationwide Building Society, and has held a number of roles in the customer experience arena, such as designing the customer experience for Heathrow Terminal 2.
Finally, Ewen has been appointed as interim brand director for LeasePlan Go. She has been with LeasePlan for three years, working as regional director for the LeasePlan brand. Before this she worked at RAC, Euopcar and FMG.
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