UK SME asset finance provider Star Asset Finance has appointed Jim Higginbotham to the role of deputy group chief executive.

Higginbotham joins the company after taking a 4-month break following his time with Wyelands Bank, where he was managing director of asset finance for almost two years. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Higginbotham has over 30 years of experience in the finance industry having held senior and executive roles with Barclays, GE and Lombard amongst others.

Higginbotham said: “My job now is to position us for the future by embracing innovation, leveraging the strengths of the whole group and ensuring that we serve our customers in the manner and through the channels they demand”.

Steve Swift, chief executive of Star Asset Finance, said: “Jim brings with him a wealth of experience that will be invaluable to the group as we move on from the impact Covid has had on our sector”.

Star Asset Finance was formed in July 2014 and has grown through several UK acquisitions, including Birmingham-based Kennet Equipment Leasing, Cornwall-based Ignition Credit PLC, Bournemouth-based First Capital Finance, and Norwich-based Credo Holdings Limited. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Star Asset Finance is managed by Star Capital Partners, “a private equity firm focused on building and developing businesses around strategic assets in Western Europe”. The company is a signatory to the United Nations Principles for Responsible Investment Initiative.

Wyelands Bank adds asset finance managing director