Simply’s Matt Graham and Liam Ryan, from left.

Simply Asset Finance, the SME funder, has unveiled a dedicated manufacturing unit designed to extend the business’ reach, drive growth and support of existing customers in the sector.

The team, which has rapid plans for expansion, is led by new hires Matt Graham and Liam Ryan who join as national sales managers (pictured above, from left to right).

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Both individuals have extensive industry experience. They will play an important role in increasing Simply’s lending over the next 12 months and developing its market share in the manufacturing industry.

Mike Randall, CEO of Simply, said: “We want to support SMEs even further in 2020 by widening our offering and are delighted that Matt and Liam are joining us to help do that. They bring a wealth of skills, the right attitude and a real desire to help businesses grow and prosper.”

Simply provides finance to small and medium-sized businesses in the UK to help them purchase equipment, free up working capital and invest in growth. It was founded in April 2017 by a team of industry specialists, in response to the need for innovation and disruption in the asset finance sector. Simply prides itself on having implemented the most forward-thinking and flexible technology in the sector to enhance its customer-facing proposition, and provide customers with a better, faster, simpler, more efficient service.

Simply has now recruited over 95 people in the industry and boasts of having more than 3,000 customers across the manufacturing, construction, transport and recycling sectors. Simply is majority owned by a Cabot Square Capital fund.

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Cabot describes itself as a provider of investment capital for SMEs in the UK and Western Europe with a particular focus on businesses in financial services, property and infrastructure.