SME asset finance provider Simply has created a dedicated team covering the nation of Scotland.

James Waterson will become regional sales manager. Waterson has 28 years of experience in the finance industry and has helped many Scottish businesses throughout his career. Waterson has focus on specialist finance, such as renewable and alternative energy investments for Scottish farms, estates and SME business owners utilising technologies such as wind, biomass, solar and waste to energy projects.

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Ross Pickburn has been hired as regional sales manager for Scotland. Pickburn has over 14 years of experience in asset finance and six years in the motor trade. A focus of his is knowledge of the transport, construction, and agricultural sectors in Scotland.

William Devine will be broker development manager – Since joining Simply, Devine has worked with Scottish broker partners. He has also spent the last 17 years in the leasing, rental and asset finance space, working for a number of hard asset funders and brokers.

Simply marked the occasion with an event at the Scotch Whisky Experience in Edinburgh on 13 May, hosted by the company’s board: Mike Randall, chief executive officer, Stefan Wolvaardt chief financial officer,  Ylva Oertengren, chief operating officer, John Wiles, sales director and Brian Dhenin, commercial director.

Mike Randall, chief executive officer at Simply, said: “We enjoyed meeting the business’ key partners.  Simply is committed to helping Scottish businesses grow and prosper by giving them the support they need.  We have an incredibly experienced and dynamic team serving the market and organisations can benefit greatly from our local industry knowledge and extensive expertise.

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“As we look to expand our team and offering in line with our customers’ needs, we aim to provide flexible finance options and create the best journey possible for them.  Simply Scotland is now definitely on the map and we look forward to becoming a driving force in the country.”

This month Simply hired four employees in Northern Ireland and has moved the whole team into a new office in Belfast.