SME lender Simply has hired four employees in Northern Ireland and has moved the whole team into a new office in Belfast.

Mark Crothers, has been appointed as area sales manager for Mid-Ulster. Crothers has over 16 years’ experience in the banking sector.  For the last seven years, he was a client manager at Close Brothers Invoice Finance where he worked with businesses with turnover ranging from £500k up to £60m.

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Cecil Doherty is to become an area sales manager for North West of Northern Ireland. Doherty is an experienced company director in the construction and leisure industries.  Most recently, he worked at Close Brothers for seven years and before that spent 20 years as a teacher.

Tony Neill has been appointed as an area sales manager for County Down. Neill has over 34 years’ banking experience, spanning four different providers.   In the summer of 2018, he decided to take early retirement but has now decided to join Simply on a flexible part-time basis.

Patricia Carmichael is to be Simply’s business manager for Belfast. Carmichael has worked in the banking industry for 16 years, and specifically in the asset finance space for nine of them.

All four individuals will report into Gary Coburn, head of sales for Northern Ireland, and are now located at the Clockwise offices in River House, Belfast.

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Gary Coburn, head of sales for Simply Northern Ireland, said: “It’s a very exciting road ahead, building the Simply brand and presence in the region.  As the first lender in a long time to properly commit to Northern Ireland by establishing a local presence here, Simply is serious about supporting the local business economy and has ambitious plans for growth.  Firms here in Northern Ireland – with their growing need to finance – have welcomed us with open arms, and my new team will be making sure that our customers get exactly what they need from the very beginning.”

Mike Randall, chief executive officer of Simply, said: “The team in Northern Ireland has over 100 years’ relevant experience between them and I am very happy welcome our new members on board.  As a locally-based asset finance provider we can actively support SMEs in the region with their funding requirements, and we believe that Simply’s expansion is good news for brokers and small and medium-sized businesses alike.”

In March this year Simply Asset Finance rebranded as ‘Simply’ with a redesign across all channels.