Shire Leasing has appointed Martin Ardern as the new ICT sales director to enhance its vendor finance services in the ICT and technology sectors.
Ardern’s career in asset finance spans over three decades, with more than 20 years focused on the technology sector.
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He specialises in the financing of IT solutions and infrastructure and has held leadership roles at major European finance institutions such as BNP Paribas, GE Capital, and Lloyds Bank.
In his previous roles, he played a key role in developing and implementing finance programmes in collaboration with leading IT manufacturers and software companies.
Ardern will directly report to Shire Leasing managing director Helen Lumb.
Lumb said: “We are thrilled to welcome Martin Ardern as our new ICT sales director at Shire Leasing. With the rapid evolution of technology and the increasing demand for advanced equipment, businesses face significant challenges in maintaining up-to-date solutions while managing costs.
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By GlobalData“Martin’s proven ability to forge strong relationships and develop bespoke finance programmes with channel partners will certainly help drive growth and affordable investment in this dynamic industry.”
In his new role, Ardern will be responsible for establishing and managing a specialised ICT vendor finance team.
This team will concentrate on building new client relationships and strengthening support for channel partners and value-added resellers (VARs), with an emphasis on integrated point-of-sale finance solutions.
Ardern stated: “ICT solutions and evolution are often vital to the growth and success of SMEs, helping to improve operations and efficiencies in competitive business landscapes. Shire Leasing already has extensive capabilities in developing bespoke finance programmes for the channel, working with market-leading blue-chip distributors, as well as smaller B2B resellers.
“I’m excited to bring my specialist expertise and network to support this strategic area of growth at Shire, ultimately enhancing the accessibility of finance solutions for ICT investments and supporting SMEs and larger corporate entities to grow affordably.”
