Pulse Cashflow Finance, a UK provider of SME funding, has appointed Rebecca Salt as regional director for the Midlands and Central region, the company said in a statement.
The appointment follows a recent announcement that the firm is aligning forces with its sister company to strengthen its offer to UK businesses as SMEs across the UK look to deliver their recovery plans.
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Salt joins Pulse Cashflow having gained experience within the financial sector both in the UK and the US. Having started her financial services career with Aldermore, she moved to Bibby fulfilling roles both in the UK and the US. With expertise in invoice finance, she will work to provide funding support to SMEs as they build back from the last 12 months, the company said.
Midlands on a growth trajectory
Salt said: “The outlook for the Midlands region in 2021 is bright. Birmingham alone is expected to be in the top ten fastest cities to recover from the pandemic making up ground from 17th place in Q4 2020 in terms of economic output, to ninth, with an annual gross value added growth of 7.1%.
“The region has all the ingredients to prosper – an established enterprise zone and investment plans in place, will help the region build on a strong manufacturing sector that makes up 14% of the local economy. Our strong services sector with less exposure to the uncertainties of Brexit will continue to boost the region.
“As we look ahead the £778m Government investment to stage the 2022 Commonwealth Games and realising the benefits of HS2 is positive news for businesses in the region.
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By GlobalData“It’s an exciting time for the region and I’m delighted to be joining a funder who is committed to providing funding support to help the region businesses capitalize on these positives.”
As the UK business sector starts the recovery process post-Covid, they will be looking for financial support to give their firms the best chance of getting back on track quickly over the coming year, Pulse Cashflow said in a statement.
Martin Bennison, sales and marketing director, said: “Rebecca is another important hire in our plans as we expand our presence geographically across the UK. She is a great addition to the team and brings a strong ability to build personable, transparent, and responsive relationships with financial intermediaries and their clients as she works collaboratively to support their funding needs.”
