The partnership with Optimum Finance has allowed Ranieri Agency to effectively manage its finances. Credit: Optimum SME Finance Limited / Ranieri Agency.

Optimum Finance has extended a customised invoice finance facility to fund the growth of British PR agency Ranieri Agency.

This financial arrangement will help the PR agency to access funds tied up in unpaid invoices, enhancing their cash flow and further enabling growth.

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Invoice finance, which is a crucial tool for businesses seeking immediate liquidity, allows companies to receive an agreed percentage of their invoice value upfront, rather than waiting for the standard payment terms.

Ranieri Agency highlighted the effectiveness of the invoice finance method in managing the rising demands for paid media campaigns, which often put pressure on initial cash flow.

Ranieri Agency founder Pietro Ranieri said: “We needed a funding facility that offered us breathing room in an industry increasingly leaning towards paid media campaigns and influencers which often require upfront payment for their services. This meant that we needed to pay out while waiting to be paid, placing our cash flow under pressure from the get-go.

“Optimum understood this challenge and tailored a funding solution that bridged the gap, with what is essentially our own money. Now, we can be flexible in our approach with projects that can scale up and down as the business continues to grow, with funding to match.”

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Following the success of its latest partnership, Ranieri Agency is now planning to scale its projects and pursue growth by replicating the finance approach within its other sectors, including business-to-business (B2B), gaming, and recently established education technology. 

Pietro Ranieri added: “We aim to replicate our growth success within other technology sectors of the business, including B2B, Gaming, and the recently incorporated Education Technology. Our vision is unwavering: to deliver exceptional results that propel both our agency and our clients to new heights of success.” 

Optimum Finance, part of the JRJ Group, supports the SME community in a challenging economic landscape by providing solutions to unlock cash tied up in unpaid invoices. It leverages market technology and a team of experts to ensure clients receive the necessary funds for expansion.