A new finance brokerage named Coast has been launched by the team behind Dawsongroup finance, offering finance solutions for businesses of all sizes across a broad range of commercial assets.

Based in Ringwood, Hampshire, Coast aims to provide a stress-free service to businesses nationwide, from SMEs to larger enterprises, enabling them to access finance for assets ranging from vehicles and machinery to IT equipment.

Billy Hart, Head of Sales at Coast and Dawsongroup finance, explained the rationale behind the new venture. “Over the years, the Dawsongroup finance team has unearthed a huge amount of funding opportunities which could have been facilitated through a brokerage service – and that was the genesis of Coast,” said Hart.

He added that Coast will now allow Dawsongroup to offer a more comprehensive service, enabling customers to finance a wider variety of assets, including software and office equipment, without having to go elsewhere.

With a team of nine professionals who collectively have 60 years of experience, Coast is poised to make a strong impact on the market. The brokerage has access to a panel of 20 lenders and promises swift turnaround times along with a personalised, transparent service. Hart highlighted the initial success of the brokerage’s soft launch, during which Coast quoted for £17 million worth of deals in the first six weeks. These deals ranged from a £450,000 potato harvester to DJ decks, demonstrating the diversity of assets Coast will help businesses finance.

Coast will officially launch on 23 October with a ribbon-cutting event at its offices in Ringwood, where the Mayor of Ringwood, Cllr Rae Frederick, will be in attendance, along with colleagues from Dawsongroup PLC and local business representatives.

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Dawsongroup finance, which focuses on lending for hard-wheeled assets, will continue operating as before, with Coast providing additional brokerage services to help customers finance a broader range of assets.