NETSOL Technologies, a company specialising in business services and asset finance solutions, has named Dario Morelli as its new vice president overseeing AI.
Based in the UK, Morelli will lead NETSOL’s Transcend AI Labs, an innovation hub focused on AI-powered automation, consulting, and product development.
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In a statement announcing the launch of Transcend AI Labs, NETSOL said that the initiative aims to equip automotive and equipment OEMs, dealerships, and financiers with cutting-edge AI solutions.
The goal is to drive greater efficiency and strengthen their competitive edge in the market.
Morelli has more than 15 years of experience in data, analytics, and AI across various sectors, including fintech, insurance, and entertainment.
NETSOL Technologies co-founder and president Naeem Ghauri said: “We are thrilled to welcome Dario to our team. His deep expertise in AI and fintech alongside his proven track record of success make him the ideal leader for our AI division.
“His leadership will play a pivotal role in advancing our AI-first strategy, further solidifying our position as an innovator in the industry and guiding us through the next phase of growth and innovation.”
Morelli said: “Joining NETSOL and leading Transcend AI Labs during such an innovative time is an incredible opportunity to shape the future of AI in the asset finance and financial services industry.
“Delivering cutting-edge AI-powered solutions and services that not only enhance the company’s internal operations but also provide significant value to clients across the globe will be truly inspiring.”
He most recently served as head of advanced analytics and AI for Admiral Group’s international markets.
His work focused on enhancing risk assessment and optimising operational efficiency, covering Italy, France, Spain, and the US.
Before joining Admiral Group, Morelli was head of data analytics at the European open banking platform TrueLayer.
At TrueLayer, he built the company’s first data team, providing key insights that shaped its payments strategy and automated compliance processes, according to NETSOL.
