NETSOL Technologies Europe Ltd., a global provider of technology for the asset finance and leasing industry, has announced the appointment of Simon Bryant as Head of Wholesale Sales.
In his new role, Bryant will focus on expanding NETSOL’s wholesale stocking finance proposition in Europe, leveraging the company’s successful Tier 1 implementations. His expertise will support both new and existing clients in scaling their wholesale operations profitably.
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NETSOL Europe’s wholesale stocking finance capabilities are underpinned by its cloud-based platform, Transcend Finance. The configurable platform offers API integrations and mobile applications that streamline processes for lenders, dealers, and auditors. It helps wholesale funders optimise risk management, reduce costs, and enhance dealer engagement while improving customer satisfaction.
With 20 years of experience in asset finance sales and leadership roles at companies such as Lombard, GE Capital, and BNP Paribas Personal Finance, Bryant brings extensive expertise in building and scaling stock finance operations.
Jason Hurwitz, Sales Director at NETSOL Europe, commented on the appointment:
“Simon’s deep industry expertise in building wholesale stocking businesses positions him perfectly to support our clients’ growth strategies. His experience aligns seamlessly with our approach of providing consultative and expertise-driven solutions.”
Bryant said: “NETSOL Europe is at an exciting stage of growth, and I’m thrilled to help enhance our wholesale finance solutions. With increasing demand for robust and scalable stocking finance capabilities, we are well-placed to help clients achieve profitable growth.”
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