The National Association of Commercial Finance Brokers (NACFB) has welcomed Square 1 Media, a PR and marketing agency, as the latest addition to its network of partners.

The NACFB said that Square 1 Media offers its community extensive industry expertise and a track record of success.

Square 1 Media collaborates with various clients—including lenders, brokers, networks, surveyors, conveyancers, property experts, and tech firms—to enhance brand visibility and support business growth.

It offers a range of services, including PR, content marketing, media training, and branding.

Through this collaboration, members, supporters, and associates of NACFB will be granted access to a free PR evaluation.

This service will review current marketing and communications activities, identifying opportunities for improvement and growth.

Square 1 Media managing director Paul Hunt said: “Partnering with the NACFB is a brilliant opportunity for Square 1 Media to bring our expertise to a wider audience across the commercial finance space. The NACFB has a fantastic reputation, and together we can help more firms tell their stories, raise their profiles and connect with the people that matter.

“Our team lives and breathes this industry. We know what works, and we genuinely love what we do. We are looking forward to working with members, patrons and partners to create communications that drive growth and deliver real, measurable impact.”

NACFB CEO Jim Higginbotham said: “It is a real pleasure to welcome Square 1 Media to the NACFB. They bring not just expertise, but energy and creativity that we know our members will value. Their understanding of the commercial finance sector and hands-on approach to communications make them a perfect fit for our community.” 

Last year, NACFB members facilitated nearly 70% of the UK’s £38bn ($49.19bn) broker-led small and medium-sized enterprises (SME) lending.  

This data, published in the association’s annual impact report, underscored the vital role brokers play in SME financing. 

The report also noted a shift in market dynamics, with regions such as the West Midlands and the South West gaining market share, moving away from traditional financial centres such as London and the South East.