South Normanton-based financial services broker Midlands Asset Finance (MAF) has hired a director of vendor sales.

Covering the whole of the UK, David Cowe will oversee MAF’s vendor strategy and Supplier Partnership Programme that allows suppliers to provide finance to their customers.

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Joining from Econocom UK Technology Finance where he spent 14 years as a senior account manager, Cowe has also previously worked for Lombard and HSBC.

Following a spell of rapid growth in 2018 which saw ten new starters, Cowe is the second appointment of the year for MAF’s, growing the company headcount to 29.

On joining the firm, Cowe said: “When I heard about the opportunity to join Midlands Asset Finance in this new and exciting role, I couldn’t wait to get started.

“I’m looking forward to heading up the vendor strategy that will encourage suppliers to offer finance to their customers and help their businesses to grow as a result.”

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MAF director Sue Chapman said: “David’s appointment is a massive coup for us. He is hugely experienced and brings with him a wealth of knowledge.

“The Supplier Partnership Programme is greatly important to us, as it can provide businesses with the opportunity to offer finance at every point of sale–online, over the phone or in person–and I’m certain that David can take it to the next level.

Midlands Asset Finance was established in in 2009, and specialises in arranging funding packages to business operating in all industry sectors. Asset Finance Compared is the company’s new online division which compares a wide panel of funders.

In February MAF hired a business development manager, a third such hire from Lombard’s Leicestershire decision.

Working from the office based in Narborough, Angela Drury will join John Horne and Shital Koria in supporting SME and corporate clients across the country with any financial needs, including asset finance, invoice finance and property finance.