Financial services broker, Midlands Asset Finance (MAF), has launched vendor finance for its online platform Asset Finance Compared.

The programme has been developed to enable suppliers and their end-customers to access faster pricing and an immediate credit decision process to increase the volume of sales.

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The platform also provides the supplier with management information with data on deal flow and deal conversion.

By launching the partnership programme, MAF will simplify the process of getting finance for customers, with Asset Finance Compared being able to issue a ‘decision in principle’ online in 60 seconds, wherever in the UK the client may be located.

MAF director, Dave Chapman, said: “We are really excited about the launch of our vendor programme. The partnership is also designed to assist with increasing sales and efficiencies for the supplier of the product.

“The platform also verifies the end customer’s I.D remotely through the platform to take this administration away from the supplier, which is different to other online platforms in the marketplace.”

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The scheme is being rolled out across the country and MAF is looking for vendors to join the programme.

Managing director, Sue Chapman, added: “We understand how important it is to be able to move at a fast pace, deliver the very best level of service to differentiate yourself from the competition.

“Our programme is a ‘deal enabler’ and will unquestionably help suppliers close out more sales.”

Asset Finance Compared is a website that compares a wide panel of funders to issue a decision in principle in 60 seconds.