Lloyds Bank Commercial Banking has recruited Keith Softly from RBS’s asset finance house Lombard.
Softly has joined Loyds’ Global Transaction Banking team, and will be head of fixed assets. He will report to Adrian Walker, managing director of Products and Global Transaction Banking.
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He had spent six years at Lombard, where he worked on strategy and product development.
RBS recently went through a restructuring which involved the loss of 8,000 jobs, although the bank would not say whether any of these came from Lombard.
Prior to his time at Lombard, Softly also spent three years leading CIT Groups branded vendor finance. He has also spent time at Hitachi Capital, Abbey National Business and Schroder Leasing.
Walker said; "Our clients increasingly look to HP, leasing and corporate asset finance products as part of a holistic working capital management strategy and with Keith’s leadership we will enhance our capabilities much further for our clients.
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By GlobalData"As part of the significant investment we are making in our transaction banking capabilities, we are enhancing the channels, technology and product capability for our clients."
