UK-based SME asset finance provider Haydock Finance has appointed a broker relationship manager for the South West of England.

Carole Luck is an experienced finance professional, who previous to this position had been a broker relationship manager at Close Brothers Asset Finance since 2010.

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In her role at Haydock Finance she will develop relationships with the company’s existing portfolio of partnership brokers and introducers.

The appointment of Luck forms part of a Haydock strategy to drive growth by developing a team of field based broker relationship managers to further complement the existing service provided by its dedicated underwriters and office-based team.

Andrea O’Brien, head of broker sales, said: “Without exception, Haydock’s intermediaries cite our unparalleled service levels as being the main reason why they choose to work with us. Carole shares our vision and has a true passion and appetite for building and developing long-lasting relationships to guarantee a great customer journey. She’s a perfect fit for our business and we’re delighted to have her as an integral member of our team.”

Luck said: “Haydock is really making its mark in the asset finance market. I’m really excited to be part of the company and to contribute towards its ambitious growth plans by expanding coverage and further improving service levels in the South West where I’ll be the first point of contact for brokers and introducers in the region.”

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At the beginning of the year Haydock Finance appointed John Jenkins as chief executive officer with immediate effect.

Jenkins has over 30 years of experience in finance, having previously held senior positions at Lloyds TSB Commercial Finance, GE Capital Bank and Amicus Finance.

At the beginning of 2018, investment funds managed by affiliates of Apollo Global Management signed an agreement to acquire the majority shareholding in Haydock, investing alongside Haydock’s founder and chairman Jon Wilkinson.