Former Close Brothers Leasing director Paul Bartley has launched his own consumer motor finance business, Fairsquare.

FairSquare, which describes itself as ‘50% cars, 50% finance’, has launched as an online consumer storefront for both cars and finance.

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The site advertises new and used cars from its dealer partners, with negotiated reductions.

FairSquare is FCA authorised and customers are able to search for a car by either make and model or monthly price.

The site says ‘soft’ searches are conducted for browsing cars and finance payments tailored to the customer’s credit profile. FairSquare receives fixed commissions from its finance partners.

It offers HP, PCP, HP with a balloon payment (where unlike with a PCP there is no option at the end of the agreement, the customer automatically makes the final payment) and personal loan. Finance options are for between £5,000 and £60,000.

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Currently there is no trade-in option, but FairSquare said it was developing an online trade-in service.

It writes on its site: “Other online car buying sites offer only part of the journey – effectively car selection and an indicative price, therefore the customer must visit the dealer and negotiate the finance terms separately. FairSquare is different because it is a one-stop-website, from initial search to transaction completion and home delivery. Our customers need never step outside their front door.”