Kevin Flowerday has returned to former employer Syscap, after
two years at ECS, with ambitions to expand the public sector and
education division.

He plans to increase Syscap’s profile in core
markets, and to position leasing as integral to new and existing
customers’ operations.

“The world and the public sector have changed
an awful lot in the last two years. It’s not reinventing the wheel.
All these products have been available for a long time – it’s
integrating them into one seamless asset management product, of
which leasing forms an integral part,” Flowerday said.

He was previously UK southern sales director
at ECS, having moved up from the direct sales team which he joined
in 2001.

“The warmth of responses from old friends who
still work at Syscap was nice. After two years outside the
business, I’ve grown and learned an awful lot that I can bring
back,” he said.

Flowerday reconnected with Syscap chief
executive Philip White at the Leasing Life conference in
Milan at the end of 2010.

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“It was really good to hear how enthusiastic
he and the directors still were about the public sector,” he
said.

“From speaking to them and meeting the team,
they’ve got a good mix of experience and youth, and I can’t think
of any business better aligned to work in the public sector. It was
too good an offer to turn down.”

Syscap will be working to support and enhance
its vendor partners’ proposition, with the aim of making it about
more than price, and will also be targeting the new academy
schools.

“IT has become embedded into the fabric of the
way schools deliver the curriculum. It delivers better results and
engages the pupils,” Flowerday said.

Syscap’s well-established public sector and
education division, which Flowerday now heads up, writes deals
ranging from £10,000 (€11,330) up to £4 million, with an average
ticket size of about £100,000. About 70 percent of customers
provide repeat business, while 30 percent are one-off
transactions.

Flowerday has more than 14 years’ experience
in financial services. He has also worked in retail banking at HSBC
and as a regional manager at GLS Dudley, a UK provider of
educational resources for schools and colleges.

claire.hack@vrlfinancialnews.com