ECS is to rebrand as Econocom as of 3 May,
following its merger with the French IT and telecoms funder.

The new name is one among a number of changes
taking place at the former Société Générale subsidiary over the
course of the year and will mean the ECS brand will all but
disappear from the market.

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UK and Ireland sales director Chris Labrey
said: “The brand, with the exception of infrastructure services on
the continent, will disappear and be replaced by Econocom Group.
Regarding leasing, it means there will be a new and bigger kid on
the block.”

As a combined entity, the group is looking to
achieve revenue of €1.4 billion during 2011, with a new focus on
“intelligent products”.

“With the merger, the combined revenue should
be equal to about €1.2bn to €1.3bn. With the drive to intelligent
products across the group, we think we can bridge the revenue gap,”
Labrey said.

“Intelligent products are things like smart
terminals by hospital beds, tracking devices, RFID technology,
PDAs, phones and handheld scanners.

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“By widening our range of products, we can
finance more for each customer.”

The company will also now focus on input
devices such as laptops and desktops; the communication of data and
associated infrastructure; applications and software as a service;
and also data storage.

Labrey said: “Traditional technology is
getting narrower and narrower. It might be a large PC or a local
server or a printer on each desk or a server room in each
office.

“Now, everything is moving everywhere. You
might have servers in one country and storage in another. It’s
becoming more and more of a challenge.”

The UK arm of the company is set to open new
headquarters in Richmond, Greater London once building
specifications are finalised, and will also take on new staff.

claire.hack@vrlfinancialnews.com