Cambridge & Counties Bank has promoted Marco Brice to the role of relationship manager within its Birmingham business development team.

He will support Neil Reddington, the Bank’s regional director for the West Midlands.

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Brice will be key in identifying and developing new business opportunities across the West Midlands. He will work closely with brokers and intermediaries in helping the bank achieve its 2019 growth plans. Prior to this, Brice was a business development officer at Cambridge & Counties Bank, having joined its Leicester office in 2016.

Cambridge & Counties said the promotion was part of the bank’s wider strategy to expand its footprint and coverage in the West Midlands, which it said included a further addition to the team later this year to specifically cover the Wolverhampton area. It said the region has become a principal market, particularly in its core real estate lending sector.

Brice’s relationship manager title reflects the bank’s move away from traditional business development manager roles, as the relationship manager role will ensure customers have continuity with the same person looking after them throughout their time with the bank. The Bank said the change in title better reflected the strong links the bank wanted to build with its customer base.

Simon Lindley, chief development officer, Cambridge & Counties Bank said: “We are delighted to announce Marco’s promotion to relationship manager. He will contribute greatly to the development of our relationship-based offering in the West Midlands for which we are seeing increased demand and growth. Even in these more difficult economic times the bank is certainly open for business and is seeking to continue our growth not only in the West Midlands but across the country.

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