Halfway through a competitive software finance promotion in
partnership with BNP Paribas Leasing Solutions (BPLS), computing
giant SAP has reported robust sales in the UK under the scheme.

SAP is in the process of driving the deal to market through
their resellers though financing will be available both through
them and SAP directly until 16 December and will centre on the
offer of not having to pay until next year.

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“We’re extremely conscientious of companies’ tightened budgets
right now,” said Patrick Dunne, director, regional financing group
EMEA at SAP. “We wanted to give customers the opportunities to
purchase their software now and pay in 2012.”

Under the terms of the scheme, which Dunne says has “delivering
significant volume in the UK,” repayments would be made quarterly
over two years.

This may be a new offer but not a new deal. BPLS has been SAP’s
preferred operating partner since 2009.

“We wanted to utilise their critical mass,” explained Dunne.
“This is effectively a co-branded approach. SAP is the brand but
everybody knows that BNP Paribas sits behind it.”

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What, then, is the benefit to France’s largest leasing company?
As Jean-François Gervais, deputy general manager at BPLS, told
Leasing Life in a recent interview, specialisation on technology
vendor schemes, including software, has been a boon to the group’s
business:

“When you get a new innovation (in vendor finance), the bank as
a whole can benefit. We are both a specialised vendor business, and
a ‘captive’ of the bank.

“We are focusing on large companies to provide them with
specialised assets – copiers, computers, telecom business and a lot
of software business.”

A full profile of BNP Paribas Leasing Solutions including an
extended interview with Jean-François Gervais will appear in this
month’s Leasing Life.

richard.brown@vrlfinancialnews.com