BMW Group Financial Services (BMW Group FS) has today launched Rolls Royce Motor Cars Financial Services, under the management of Andy Gruber.

Gruber will oversee the finance operation for the brand in the UK alongside his role as director of Alphera Financial Services, the independent car finance provider under BMW ownership, and operate the two portfolios separately.

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Ian Smith, chief executive office of BMW Group FS (GB), said balances of up to £450,000 would be made available to purchase models from Rolls-Royce Motor Cars, a subsidiary of BMW Group since 1998.

The operation will be run out of BMW Group FS headquarters in Hook, Hampshire, alongside Alphera and the respective finance arms for the BMW and Mini brands.

Super-premium

Talking to Motor Finance, Smith and Gruber explained prospective buyers included those with their own commercial lines of credit, namely entrepeneurs and "highly succesful" business leaders.

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As such, explained Gruber, "discretion is important" and finance provision would come with a "bespoke concierge service" to match the fact that "no two Rolls-Royce cars are the same".

Smith added the move to provide funding for the "super-premium" brand demonstrated the intention of BMW Group FS to "innovate in a very established market" of car finance in the UK.

Further comment from Ian Smith and Andy Gruber will be published in the October issue of Motor Finance magazine.