Gil Cubells and Dan Nield bring over 60 years of combined experience in asset finance. Credit: ASDF_MEDIA / Shutterstock.

Bibby Asset Finance (BAF), a division of Bibby Financial Services, has appointed two new executives to its Leeds office as part of its growth strategy aimed at increasing lending across the UK.

These new appointees are Gil Cubells and Dan Nield, who will serve as head of national broker sales and operations director, respectively.

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Together, the pair bring more than 60 years of asset finance experience to their new roles.

Cubells most recently served as the head of broker at Simply Asset Finance. He brings four decades of financial sector expertise with a focus on asset finance.

In his new role, he will lead the BAF broker sales teams to enhance service levels and business volumes.

Dan Nield’s 25 year-career spans financing a wide range of assets, from air ambulances in the Middle East to office suppliers in the UK.

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At BAF, he will be responsible for driving the company’s market share growth and team development.

Nield said: “I’m looking forward to joining BAF’s experienced team with an incredibly exciting opportunity to create something new in the asset finance space.”

Bibby Asset Finance managing director Sean Neville said: “Gil and Dan are excellent additions to the team, and their wealth of asset finance expertise will further strengthen our offering for SMEs as we pursue our refocussed growth strategy. These appointments reflect our commitment to the SME market, and our ambition to work more closely with both customers and brokers.

“With the economy on an upward trajectory, now is an opportune moment for SMEs to consider how they could make use of third-party funding to optimise their own growth ambitions. And this is exactly where Bibby Asset Finance can help.”

Bibby Asset Finance is a key component of Bibby Financial Services, one of the largest independent SME funders in the UK, offering working capital, asset finance, and foreign exchange solutions.

Bibby Financial Services, with a global presence supporting over 8,500 SMEs, is part of the Bibby Line Group (BLG).