ThinCats, a peer-to-peer asset-based lender, has made senior appointments in sales and marketing.

Tony Smedley has been appointed as head of sales operations. Between 2007 and 2015, he held a number of senior positions within Aldermore’s invoice finance division, starting as Midlands regional managing director and progressing to head of capability development.

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Prior to that, he covered roles within First National Bank and Barclays’ sales finance division. He also heads his own consultancy for start-ups seeking to finance expansion.

Richard Wilson has been appointed head of marketing. He has 20 years’ experience heading marketing teams in the asset management industry, including at Aberdeen, Henderson and Jupiter.

Smedley said: “It is an exciting time to be in alternative finance, and ThinCats is galvanising for growth in an inspiring way.

“ThinCats has huge potential to fund SMEs, including those that are not being served by the traditional lenders, and I am looking forward to being at the forefront of helping these businesses achieve their full potential.”

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Wilson said: “I look forward to … helping ThinCats become the go-to brand for SMEs seeking the transformational capital that will accelerate their growth plans.”

Chief development officer Damon Walford added: “[Smedley and Wilson] both have very impressive track records in their fields, which will help to further strengthen the proposition that ThinCats is able to offer to SMEs throughout the UK.”

ThinCats provides funding between £100,000 (€114,293) and £5m for a variety of purposes, including equipment purchase. Financing is secured against property or fixed assets.

Earlier this year, it expanded its credit team in the Midlands and the north of England, hiring former Santander Corporate Banking and Allied Irish Bank staffers.

In April, the lender provided Northampton-based micro-business Firtitudo with a £1m facility for the management buyout of a business database company.