Alphabet, the business mobility provider and fleet leasing subsidiary of BMW, has appointed a new chief executive office to replace Norbert van den Eijnden, who will stand down at the beginning of July.

Incoming chief executive officer Marco Lessacher started his career at the BMW Group in 2007 and held various leadership positions, including at BMW Financial Services and Alphabet Germany.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Lessacher was formerly head of international corporate, direct and special sales at the BMW Group. In 2017, he assumed responsibility for BMW Group’s Financial Services business in Central and South-eastern Europe and further developed the region with its eleven markets as chairman of the board of BMW Austria Bank.

Lessacher said: “I’m really looking forward to this new challenge. With a strong team and a clear vision, we will set the course for a successful future.”

Lessacher succeeds Norbert van den Eijnden. Since 2009, van den Eijnden led Alphabet International as chief executive officer and positioned Alphabet as a leading provider of Business Mobility in the leasing industry. According to a statement from the company, Alphabet wishes him the best of luck for the next chapter of his life and is grateful for everything he has achieved during his tenure at Alphabet International.

Founded in 1997 as a division of BMW Group, Alphabet’s current portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet manages a portfolio of over 700,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In March Alphabet posted 3% operational lease portfolio growth and customer expansion of 9% for 2018.

Order volume remained at similar levels year-on-year at around 240,000 orders. With the customer base rise, the company now represents 89,000 registered customers worldwide.

The company has expanded its portfolio of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs), growing this segment by 28% in total, compared to the previous year. In 2018, Alphabet introduced 14,000 EVs and PHEVs.