Adam Goldhagen has been appointed Chief Executive Officer of Santander Consumer UK, following formal regulatory approval. He takes up the position with immediate effect, having served as interim CEO since June 2024.

Goldhagen has been with the Santander Group for 15 years, including a tenure as Chief Executive at Santander Consumer Finance’s joint venture, PSA Finance. Santander Consumer UK operates as part of Santander Consumer Finance (SCF), a consumer finance bank in 16 European countries, Canada, and China.

Adam Goldhagen

SCF serves 17 million customers and 130,000 point-of-sale partners, working with OEMs, dealers, and merchants to enhance sales capacity through financing and technology. It forms part of Digital Consumer Bank, one of Banco Santander’s five global businesses.

Tim Hinton, Chair of Santander Consumer UK, said: “Adam’s extensive experience together with a proven ability to drive our company’s transformation make him the perfect choice to take SCUK forward. Adam has made a strong impact as our interim CEO, taking over from Vik Hill, who had led the business for over 20 years. We can now look forward to a period of continued progress under his leadership and the wider executive team.”

Commenting on his new role, Goldhagen said: “Clearly, the sector is facing a number of challenges, but our focus must remain on providing the best possible service to our customers and looking at further opportunities for growth.”