GE Capital has begun offering a business consultancy service to its asset finance customers aimed at bringing the expertise of the GE group to middle-sized companies around Europe.

The project, called Access GE, offers medium-sized companies access to the knowledge and advice of senior staff throughout the GE group in across several business areas, from human resources to manufacturing processes.

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The launch comes after GE Capital led a research project to examine into the needs of medium-sized businesses.

After interviewing more than 4,000 business leaders GE Capital, in combination with leading universities in Germany, Italy, France and the UK, discovered the biggest barrier to growth among medium-sized companies was inflation of costs.

Access to finance was third on the list of worries facing firms after how to attract and keep employees.

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Maeve McMahon, Access GE Commercial Director and initiator the project, said: "What we’ve seen from our research is that mid-market companies are the source of jobs, over the course of the recession these companies have added over 190,000 jobs in these economies while large companies have shed almost 1.5 million."

GE Capital has aimed the Access GE project at mid-market companies as a result and hope the project will lead to companies in the sector overcoming the existing barriers and moving their business forwards.

Using a web-based portal and mobile app, users will gain access to existing expertise within the GE group.

"Through Access GE we are offering customers the ability to benefit from more than money – practical help to solve real business problems like how to keep business costs down or hang onto talented employees," said McMahon

Access GE has piloted successfully throughout 2013 with companies such as telecoms firm 4Com, which ordinarily use GE Capital for its equipment financing needs, accessing the company’s network of experts.