An Australian asset finance provider has entered the UK market and will offer fleet leasing and general equipment asset financing.

McMillan Shakespeare Limited (MMS) of Australia has entered into a joint venture with Visper Asset Finance under the brand name Maxxia. MMS already operates a wholly owned leasing company in Australia under the same name.

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Maxxia will be led by chief executive Roger Skinner, who founded Visper in 2011. Skinner has over 30 years’ experience in the financial sector and previously held positions at vehicle funders Masterlease and Ally Financial.

The Maxxia board will also include Julian Humphreys as chief revenue officer and Gordon Calder-Jones as business development director, both of whom have experience in the UK leasing market.

Skinner said the company wanted to change the way organisations finance assets "with a sustainable alternative based on trust, collaboration, and absolute clarity."

He added: "We are committed to providing customers with finance that supports the entire business, provides total visibility of whole-life costs, and eliminates some of the all too well known black arts."

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In a statement the company said it will operate a direct sales model providing asset finance, vehicle leasing and fleet management services, IT lifecycle management, and structured finance; attempting to serve the "total financing needs" of companies and not just "limited areas of business."

When asked by Leasing Life, MMS declined to comment on how much investment it was putting in to the Maxxia UK venture.