The funding will support the production and distribution of drink packages, mainly to Asian markets. Credit: 5PH / Shutterstock.

Gravity Drinks, a drinks producer in Cheltenham, UK, has obtained £4.5m in financing to enhance its global export operations.

This financial boost is aimed at supporting the production and distribution of drinks packages, particularly to Asian markets.

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The financing package, provided by HSBC, is a combination of a £3m ($3.81m) receivables finance facility and a £1.5m ($1.9m) trade finance facility.

The latter is secured with a guarantee from UK Export Finance (UKEF), the government’s export credit agency.

Gravity Drinks director Jim Denoon said: “With continued demand from our customers in the UK and overseas having the right partners in place to help finance our growth is crucial to our business. UK Export Finance has been supportive of us from the early days of Gravity.”

Backed by UKEF’s General Export Facility (GEF), HSBC’s financing has already allowed Gravity to fulfil timely Christmas shipments.

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This includes producing 35,000 units of Costco’s “Whisky Tour of the World” advent calendar for the 2024 festive season, which proved to be a sell-out item.

Moreover, the financing has enabled Gravity to launch new products and offer white labelling services to its international customers in Asia.

This move has contributed to the company’s consistent year-on-year revenue growth since its inception in 2018, with nearly £8m in total order value booked for this year.

UKEF London export finance manager Hitesh Patel said: “It has been a pleasure working with Jim Denoon’s team to understand the financial and insurance needs of the business.

“Immersed in local markets, Gravity Drinks has taken the time to really understand local seasonal celebrations globally and tailored drinks solutions to capture their audience.”

Founded by two friends, Gravity Drinks has an established presence in international markets, exporting premium spirits and liqueurs to the US, Canada, Scandinavia, Taiwan, Japan, and New Zealand.