The National Association of Commercial Finance Brokers (NACFB) has announced the appointment of Jim Higginbotham as its new Chief Executive Officer (CEO). With over 30 years of experience in the commercial finance sector, Higginbotham brings significant expertise to the role.

Higginbotham most recently served as Group CEO at STAR Asset Finance, where he led the brokerage through a transformative period. His leadership included enhancements to the risk control framework, upgrades to IT infrastructure, the centralisation of core business functions across four previously independent brokerages, and a 50% increase in the group’s balance sheet. He has also held senior positions at Lombard, Barclays, and GE Capital, developing a strong background in asset finance, risk management, and stakeholder engagement across various financial sectors.

Higginbotham steps into the role at a crucial time for the NACFB, which has recently surpassed 1,300 member firms. The trade body now represents over 2,750 registered commercial finance brokers and more than 160 commercial lender patrons, playing a vital role in supporting the UK’s commercial finance community and increasing its influence within the financial services industry.

In his inaugural statement as CEO, Higginbotham expressed his gratitude for the opportunity. “I am honoured to have been chosen by the NACFB Board to lead the Association into its next chapter of development. With over three decades of experience across all areas of commercial finance, I feel well placed to represent and deliver against the needs of our Members and Patrons,” he said. He emphasised the growing importance of commercial finance brokers as trusted partners for UK SMEs, highlighting their role in providing access to suitable finance solutions, independent of product or provider.

Higginbotham noted the increasing challenges posed by a changing regulatory and competitive landscape. “I want to ensure our Members benefit from the best possible support to help them succeed and prosper. I also look forward to strengthening our partnerships with Patrons and ensuring the highest levels of professionalism and trust in our community,” he added.

Adrian Coles, Interim Chair of the NACFB, welcomed Higginbotham’s appointment, describing him as a “standout choice” for the board. “His experience, leadership, and vision make him the ideal person to guide the Association into the future. We are confident that Jim will build upon solid foundations, steering the NACFB while ensuring it remains at the forefront of the intermediated business finance sector,” Coles stated.

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As Higginbotham takes on his new responsibilities, Norman Chambers, who has been instrumental in the trade body’s growth, will transition to the role of Non-Executive Director on the NACFB board later this year. Chambers’ tenure has been characterised by record membership growth and an enhanced reputation for the organisation within the industry.