BMW’s fleet arm Alphabet International has appointed Uwe Hildinger as its new chief commercial officer.

Hildinger replaced Eric Lelarge, who is leaving Alphabet to become head of business and sales development at BMW Financial Services.

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Having joined the company in 2008, Hildinger has held various roles, with the latest being head of sales and marketing at Alphabet Germany.

Before joining Alphabet he held various positions at LHS where he successfully integrated LHS Sales into Alphabet Germany.

 

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